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For any SDR selling cybersecurity, not just pentesting

Nobody warns you about the LinkedIn ban.
Or the blocked numbers.
Or the meeting you lose over one bad answer.

I found out all three the hard way. This is everything that taught me, real scripts, real sequences, and the mistakes nobody puts in a training deck, not vendor theory. Doesn't matter if you sell pentesting, MSSP services, GRC tools, or anything else in this space, the calls, messages, and emails work the same way.

Get the full library, €49.99
Or just want the free LinkedIn Content guide first? Get it here.
PDF
LinkedIn Strategy
More replies
PDF
Cold Call Scripts
More pickups
PDF
Tips and Tricks
Fewer dead ends
Things nobody tells you

The stuff you only find out by getting it wrong first

Calls. LinkedIn. Email. Tips.

Pick the channel you need help with.

Not another generic guide. Each one is built to get you more replies, more pickups, and more closed deals, priced individually so you only pay for what you need.

Cold Call Scripts

The line that gets people talking, and the one rule for what to do the second they say yes.

€19Buy

LinkedIn Strategy

Why some accounts get quietly flagged, and the message sequence that still gets replies without tripping it.

€19Buy

Outbound Email Sequences

Five emails, one order, and the reason sending them in any other order gets you unsubscribed instead of replied to.

€19Buy

Tips and Tricks

The small stuff nobody puts in a training deck, including what to say when someone asks how you got their number.

€19Buy
Best value

Get the full library

Every channel covered, calls, LinkedIn, email, and the tips in between, bundled together.

€76 separately
€49.99
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Direct access

Want me to look at your pipeline directly?

A 1:1 session with me. Not a PDF, and not priced like one, for reps who want their own LinkedIn, email, or call approach fixed directly, not a template applied blind.

30 minutes
€150
Deep dive
From €500 per session
FAQ

Questions

Who is this for?+

Any SDR or rep selling cybersecurity services who doesn't have a real system yet, not just people selling penetration testing.

Is this generic sales advice?+

No. Everything here comes from real cybersecurity outbound, not theory. Whether you sell pentesting, MSSP services, GRC tools, or anything else in this space, the calls, messages, and emails work the same way.

Do I need to sell penetration testing specifically for this to work?+

No. This is written for anyone selling cybersecurity services. The situations, objections, and channels are the same regardless of what's actually in your service list.

Why should I trust this over another sales guide?+

Most cybersecurity sales content is vendor marketing dressed up as advice. This is built from real deals, real mistakes, and things that actually happened, not theory.

Can I buy just one PDF?+

Yes. Each one is sold individually, or as the full bundle at a lower combined price.

How do I sell cybersecurity services if I have no experience?+

Start by being upfront about what you're selling instead of using vague or shady openers, then listen more than you pitch. Most of what separates a working outbound system from a failing one is structure and honesty, not natural talent.

What's the best way to sell penetration testing over the phone?+

Qualify quickly, tell the prospect plainly what you're calling about, and once they say yes to hearing more, say less, not more. The reps who talk the least after the pitch tend to close the most.

Ready when you are

Stop guessing, start closing

Get the full library, €49.99
Or get the free LinkedIn Content guide first.